Corporations are struggling this pride month; flip-flopping between how they want to promote their brand to cater to LGBTQ activists. While at the same time avoiding alienating their custom base.
In short: they are failing at it. Toeing the line simply doesn’t work like it did in past years, because corporations are forced to choose sides.
Budweiser is a perfect case study for this.
The brand – who has been in ongoing hot water after partnering with trans influencer Dylan Mulvaney – just launched camo cans to appeal to its customers.
Bud Light also went through a similar hiatus. Posting for the first time in two months on June 22.
